Ran into these guys on the corner of 55th Street and 6th Avenue in Manhattan while meeting a friend. I approached them to ask why they were all wearing and Arthur Adams Wolverine shirt and they told me they were part of a corporate scavenger hunt. We chatted about comics and when they heard about my being a veteran of both Marvel Comics and DC/Vertigo, as well as my history as a reviewer, and pop culture commentator/consultant, they asked if I would be considered a celebrity. I said I didn't think so but I am an internet presence whose credentials are easily verifiable, so they added me to their list of things they needed to check off on their scavenger hunt, documenting the encounter with a cell phone photograph with me.
Just goes to show you never can predict what will happen on the sidewalks of NYC!