A few nights ago I went to dinner with some friends at the Chip Shop on Fifth Avenue in Brooklyn, a Brit-syled eatery that doles out everything you could want in all its deep-fried glory (with the unfortunate exception of a batter-coated Nigella Lawson). The place specializes in fish & chips and other staples of the unfairly maligned UK cuisine, such as a truly fantastic plate of bangers and mash with an exceptional onion gravy (drooooooooool), and also stocks an modest assortment of English soft drinks. My friend Erin ordered a fizzy beverage called "Vimto," and when I saw its logo I had a sudden flashback to the anagram game played in both the novel and film of ROSEMARY'S BABY.
ROSEMARY'S BABY (1968), the film that established Scrabble as a vital survival tool.
In that story Rosemary and her friend Hutch are Scrabble buddies, and when Hutch susses out the Satanic plot to make Rosemary into the Devil's broodmare and subsequent mother of the anti-Christ, he sends Rosemary a parcel containing a bag full of Scrabble tiles and a book entitled "All of Them Witches" before his Mysterious demise. In no time flat, Rosemary figures out the implied connection between the marked pages of the book and the game pieces, rearranging the tiles until a horrifying truth is revealed (the secret of "Roman Castavet," anyone?). ROSEMARY'S BABY is my favorite horror flick for a number of reasons, and since first seeing it at age eight I think in anagrams when it comes to dealing with impending sinister shit.
So what does this have to do with Erin's fizzy soft drink? Look at the name:
Vimto is an anagram for "vomit." Vomit in a can, sold as a refreshment. You have been warned.